Community-centric brands are on the rise. While many DTC brands equip themselves with customer communities, SaaS companies are also utilizing communities with the aim of increasing user engagement and reducing customer support costs through peer-to-peer support systems. More and more organizations are managing communities.
Do companies with a high market presence actually operate communities? And what kind of communities do they operate?
Let’s find out.
Summary:
Out of the top 50 SaaS companies by market capitalization, 43 (86%) are operating some sort of community, and 7 are not
Communities seem to work for both high-priced SaaS products (e.g. Workday) and affordable products (e.g. Dropbox)
While the impact of Community is sometimes hard to measure, the big tech companies continue to invest in their communities.
Full list (updated: Sep 5, 2022):
Adobe Inc. (Content creation software)
Community: Yes
https://forums.adobe.com/welcome
Salesforce, Inc. (Top of CRM/ SFA)
Community: Yes
https://success.salesforce.com/
Intuit Inc. (Financial service)
Community: Yes
https://quickbooks.intuit.com/community/US-QuickBooks-Community/ct-p/community-us
ServiceNow, Inc. (Workflow automation solutions)
Community: Yes
https://community.servicenow.com/community
Atlassian Corporation Plc (Collaboration tools)
Community: Yes
https://community.atlassian.com/
Snowflake Inc. (Data as a service)
Community: Yes
https://community.snowflake.com/s/community-help
Autodesk, Inc. (Design software)
Community: Yes
https://forums.autodesk.com/
Workday, Inc. (H.R./Finance software for enterprise)
Community: Yes
https://community.workday.com/
CrowdStrike Holdings, Inc. (Cybersecurity technology)
Community: Yes
https://www.humio.com/getting-started/community-edition/
Block, Inc. (Mobile payment)
Community: No
Shopify Inc. (E-commerce)
Community: Yes
https://community.shopify.com/c/Shopify-Community/ct-p/en
Datadog, Inc. (Cloud monitoring)
Community: No
https://www.datadoghq.com/blog/community/ (Blog only)
Veeva Systems Inc. (CRM / BI specializing in healthcare)
Community: Yes
https://support.veeva.com/hc/en-us
Zoom Video Communications, Inc. (Online meetings)
Community: Yes
https://community.zoom.com/
Paycom Software, Inc. (Online payroll and HR software)
Community: No
Zscaler, Inc. (Web security software)
Community: Yes
https://community.zscaler.com/
Cloudflare, Inc. (Web performance and security)
Community: Yes
https://community.cloudflare.com/
ZoomInfo Technologies Inc. (B2B database)
Community: Yes
https://www.zoominfo.com/ce
MongoDB, Inc. (No SQL database)
Community: Yes
https://mongodb.influitive.com/users/sign_in
Bill.com Holdings, Inc. (Payment)
Community: No
Palantir Technologies Inc. (Big data analysis)
Community: No
https://www.palantir.net/topics/community
HubSpot, Inc. (CRM)
Community: Yes
https://community.hubspot.com/
Splunk Inc. (Data platform)
Community: Yes
https://www.splunk.com/en_us/community.html
Akamai Technologies, Inc. (Content delivery service)
Community: Yes
https://community.akamai.com/customers
Citrix Systems, Inc. (Security service for workspace)
Community: Yes
https://www.citrix.com/community/
Paylocity Holding Corporation (HR & payroll provider)
Community: Yes
https://www.paylocity.com/our-products/employee-experience/community/
Samsara Inc. (Connected operations cloud)
Community: Yes
https://developers.samsara.com/discuss/5f68f1e97299b30067034b98
Twilio Inc. (Communication APIs)
Community: Yes
https://dev.to/twilio
Unity Software Inc. (Real-time development platform)
Community: Yes
https://unity.com/community
DocuSign, Inc. (Electronic Signature and Agreement Cloud)
Community: Yes
https://support.docusign.com/s/
Dynatrace, Inc. (Cloud monitoring)
Community: Yes
https://community.dynatrace.com/
Bentley Systems, Incorporated (Advancing infrastructure)
Community: Yes
https://www.bentley.com/en/support
Okta, Inc. (Single-sign-on solution)
Community: Yes
https://support.okta.com/help/s/
Zendesk, Inc. (Customer support software)
Community: Yes
https://support.zendesk.com/hc/en-us/community/topics
F5, Inc. (Application security)
Community: Yes
https://community.f5.com/
Ceridian HCM Holding Inc. (HCM software)
Community: Yes
https://www.ceridian.com/customer-success
UiPath Inc. (RPA)
Community: Yes
https://community.uipath.com/
Change Healthcare Inc. (Healthcare technology)
Community: Yes
https://community.changehealthcare.com/home
Avalara, Inc. (automated tax compliance)
Community: Yes
https://community.avalara.com/avalara
Dropbox, Inc. (Cloud storage)
Community: Yes
https://www.dropboxforum.com/t5/English/ct-p/English
Elastic N.V. (Data analysis and log analysis solutions)
Community: Yes
https://discuss.elastic.co/
Procore Technologies, Inc. (Construction management)
Community: Yes
https://community.procore.com/s/
GitLab Inc. (Development ops platform)
Community: Yes
https://about.gitlab.com/community/
SentinelOne, Inc. (Security platform)
Community: No
Confluent, Inc. (Event streaming platform)
Community: Yes
https://www.confluent.io/community/ask-the-community/
Qualtrics International Inc. (Experience management software)
Community: Yes
https://community.qualtrics.com/XMcommunity/
Five9, Inc. (Experience management Software)
Community: Yes
https://www.five9.com/blog/tag/peer-to-peer-community
The Descartes Systems Group Inc. (Logistics and supply chain solutions)
Community: No
Guidewire Software, Inc. (Logistics technology platform)
Community: Yes
https://community.guidewire.com/login?locale=us
Qualys, Inc. (IT security)
Community: Yes
https://community.qualys.com/
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