Business Development Unit.
Business Development Unit.
“Commune's integration has revolutionized our business, amplifying communication and empowering our freelancer community by fueling innovation and collaboration.”
“Commune's integration has revolutionized our business, amplifying communication and empowering our freelancer community by fueling innovation and collaboration.”
IREP Co., Ltd. is an integrated digital marketing agency established to maximize marketing outcomes for client enterprises. Their services range from devising digital-centric marketing strategies to providing DX consulting. Alongside these offerings, IREP has pioneered the DIGIFUL Base initiative, which stresses IREP’s dedication not only to traditional marketing strategies but also to supporting the evolving landscape of digital freelancers.
IREP Co., Ltd. is an integrated digital marketing agency established to maximize marketing outcomes for client enterprises. Their services range from devising digital-centric marketing strategies to providing DX consulting. Alongside these offerings, IREP has pioneered the DIGIFUL Base initiative, which stresses IREP’s dedication not only to traditional marketing strategies but also to supporting the evolving landscape of digital freelancers.
IREP faced the challenge of aligning human resources with the rapid pace of evolution within the digital marketing landscape. The industry’s dynamism and the prevalence of freelance work underscored the necessity for a strong human resources network capable of adapting swiftly to emerging trends. Recognizing the potential of skilled individuals transitioning to freelancing yet facing diminished opportunities, IREP noticed a serious need for a platform facilitating the demonstration of talents and fostering a helpful environment for freelance endeavors. Motivated by a vision to empower freelancers and enrich their professional journey beyond mere project placements, IREP created “DIGIFUL Base.” This initiative aimed to connect freelancers with projects and cultivate avenues for skill enhancement and inter-personnel exchange, thereby addressing the industry’s evolving demands and ensuring the fulfillment of freelance professionals.
To establish their community, IREP meticulously compared various options, seeking a solution transcending mere messaging capabilities to offer multifaceted functionalities conducive to community activation. Amidst the sea of choices, Commune stood out not only for meeting the requisite standards but for its tangible demonstration of how the software could be effectively utilized post-installation. What genuinely distinguished Commune was their proactive approach in aligning the platform’s functionalities with IREP’s business plan, offering tailored suggestions for leveraging it in diverse contexts such as BtoB interactions. The substantial support and insightful guidance provided during the proposal phase instilled confidence in IREP, assuring them of ongoing consultation and support even post-implementation. This assurance that the partnership with Commune would be a continuous journey, rather than a one-time transaction, cemented their decision to entrust their community-building endeavors to Commune.
Since implementing Commune, IREP has witnessed transformative effects on community engagement and knowledge sharing. Through the platform, employees, freelancers, and partner companies seamlessly exchange information and collaborate on projects, surpassing the initial goal of 1,000 members in half the projected time. The active participation rate remains consistently high, bolstering the community’s vitality.
With Commune’s monitoring feature and strict membership screening process, the community operates smoothly, free from unexpected disruptions. As the community thrives, IREP envisions leveraging it to catalyze new projects and foster deeper user engagement, aligning with the company’s attitude of providing a secure yet liberating environment for freelancers.
User feedback informs strategic adjustments, such as diversifying event timings to accommodate diverse lifestyles. Looking ahead, IREP aims to further harness Commune’s capabilities to cultivate an expansive network, drive innovation, and introduce new services through DIGIFUL, propelling the company towards sustained growth and enhanced user satisfaction.
