In today’s dynamic business environment, understanding and implementing effective community has become a cornerstone for customer engagement and success. Commune Inc., a leader in community platform SaaS solutions in Japan, and Nikkei Research Inc., jointly conducted a survey on community solutions and published the results of the survey.
Communities encompass a broad spectrum of activities aimed at fostering communication between businesses and their customers, as well as among the customers themselves. This includes social media interactions, member-exclusive initiatives, and both online and offline community events. Our recent survey reveals a notable trend: a significant number of businesses have recognized and are actively utilizing the community to enhance customer engagement.
The survey indicates either considering, planning, or currently implementing communities is 67.2%. Among communities, online community management emerged as a significant area of interest.
Across all employee size categories, nearly 30% are actively engaged in community.
The main reason for interest in community was the importance of gathering customer needs and insights, cited by 54.0% of respondents.
The most anticipated benefit of community was building a continuously approachable customer base, at 59.6%.
The primary concern regarding the implementation of community was cost-effectiveness, at 56.8%, followed by a lack of expertise in managing communities, at 43.4%.
49.6% stated that the COVID-19 pandemic in 2020 marked the beginning of community implementation.
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Survey methods (Sampling) |
Internet survey using Nikkei ID research service provided by Nikkei Research Inc. |
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Survey area |
Japan |
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Survey respondent |
Those who work for a company with more than 10 employees and are in or in charge of the public relations, advertising, sales, sales, planning, research, and marketing departments, and are in charge of marketing, branding, public relations, advertising, and customer success in their work. |
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Number of responses |
744 |
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Survey period |
June 16 – 20, 2023 |
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Survey company |
Nikkei Research Inc, Commune Inc. |
Communities are not confined to any specific business size or type; they have been universally acknowledged and adopted across various sectors. Businesses are drawing significant attention on building and maintaining strong customer relationships through these strategies.
At Commune Inc., we are committed to driving this transformation through our all-in-one AI-powered community success platform, ‘commune’. Designed for seamless integration and user-friendly experience, ‘commune’ enables businesses to easily create and manage custom community spaces with no-code.. This platform serves as a one-stop solution for enhancing customer communication, increasing engagement, and building a loyal customer base, thereby contributing to sustained revenue growth.
Discover how ‘commune’ can revolutionize your customer engagement approach. Visit our website.
Commune is an all-in-one AI-powered community platform.
We support hundreds of customers and help SaaS companies seamlessly scale their customer success. We offer no-code, customer-status-based community experience control, a communication workflow, and a 24/7 monitored secure platform — an exceptional value for our customers.
Curious about whether a community portal can work for you?
You can book a demo right here.